Finally Some Innovation That Matters: Capri Sun Is Making 15 Inch Juice Pouches
We live in a world of excess. Self-indulgent and gluttonous. The only purpose that most innovation serves these days is as a money grab. A chance for corporations to feast off of the consumer's insatiable desire to always have more and new. Rarely do companies ever have any truly altruistic motivators behind the creation of new products.
But there's a first time for everything. And this 15" pouch from Capri Sun might just be the one.
Juice pouches are always the perfect summer drink to keep on hand. You bring a cooler full of beer to the beach, sprinkle in a few juice pouches, and everybody is pumped when they reach in and grab some juice concentrate. The only issue with the pouches, however, is that they last for one singular sip. Perhaps two sips if you're a little bitch. You stab the straw in there, take a swig, and the fun is over before it really even begins. It's a quick hit of pure bliss, sure, but that's it. If you want to sustain that high, you typically have to take down an entire pack by yourself.
But Capri Sun tall boys? Now there's something that could actually get the job done. You don't need a 40 ouncer of juice concentrate. That would make you sick. But 20 oz is right in the sweet spot. It's gets you exactly where you need to be.
The juice pouch industry knows where their bread is buttered. They know their clientele. It's a bunch of 30-year-olds who are still trying to hang on to any shred of their youth they can grab. They still want to drink juice out of a pouch every once in a while, but 6 oz isn't going to do anything for anybody. Just like their customers, it was time to actually grow up.