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Picks Central

Barstool Sports Picks Central | Thursday, October 9th, 2025

The Yak

We Just Wrapped An All-Time Yak With Random Feet, Whipped Cream, Bobbing For Apples, And So Much Flour

Week 15's Gruden Grinders Includes A 13th Year Linebacker Who Is Still Getting It Done

Boston

I Choked

I Am Never Getting Starbucks Again

Project Big Screen

No Movie Will Ever Make A Courtroom Scene As Good As This One

Adam Schefter Has Agreed To Go On A Dinner Date With Me

Pardon My Take

Making A Brand | Stella Blue Coffee

Token CEO

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Erika Nardini

On today’s episode Erika sits down with the founder and CEO of Baked By Melissa, Melissa Ben-Ishay. Melissa created Baked By Melissa at 24 years old after getting laid off at Deutsch Inc. The company now has 14 locations, ships nationwide and has sold more than 100 million cupcakes. Melissa talks about how getting fired helped push her to create her business, becoming a CEO, overcoming obstacles during COVID, loving work and much more. Plus Erika dives into this week's boardroom and recaps the Barstool Invitational, Stella Blue Coffee launch and gives us a look inside Barstool’s 2023 planning. And as always we answer your career questions, enjoy!

(00:02:30) Melissa Ben-Ishay
(00:29:17) Boardroom
(00:34:14) Q&A
(00:44:17) New Merch!

TOKEN_EP241_AUDIO_01.mp3

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes every week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host.

Melissa Ben-Ishay Found Her Million-Dollar Passion Post Layoff

Introducing Stella Blue Coffee

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