A Guy Went Undercover At Jewelry Stores To Prove How Bad Diamonds Are Marked Up Everywhere

Harry Winston CRUSHING the markup game:

So there have been videos before about how fucked up the diamond process is, not surprising given that one company set the prices for diamonds for decades with an unprecedented monopoly. But it’s absolutely wild to see this guy go into the stores with a bare minimum of effort and immediately show you how fucked up every single major jewelry retailer is. From what I’ve seen, enough people out there seem to know that stores like these are a ripoff and it’s better to go through an independent jeweler, preferably through a referral, because you save a shitload. But those are somewhat savvy guys I know in NYC, are there working class dudes out there willingly paying these prices to get their chick off their backs? Someone has to be keeping these places in business and it can’t just be the insanely wealthy and stupid. Share this with a friend, maybe save a life.

And I guess the plus side for the stores is that people have zero clue what to do with jewelry so they’re paying it. Free market and all that. You should be smarter but maybe you can’t kill them for selling things for a price people are willing to pay. Either way one thing’s for sure: After seeing those margins on the jewelry, Pres’ll probably have diamonds in the Barstool Store by the end of the week.

PS #noantisemite and still good work by this dude buuuuuut not exactly surprising a dude deeply concerned about the markup on diamonds looks like this:

(h/t Cass)