Fyre Festival Is Officially Cancelled And Billy McFarland Is Selling The “Fyre Brand” To The Top Bidder

USA TODAY - Fyre Festival − the brand behind the 2017 scandal-ridden music festival and the so-far failed second attempt − is for sale.

Fyre Festival founder Billy McFarland announced on Wednesday, April 23 that he is selling the festival's brand, including intellectual property, trademarks, social media accounts, email, text lists and documentary coverage, according to information on the festival's website.

The Fyre site formerly promoted a music, arts and culture festival, Fyre Festival 2, to occur May 30 through June 2 in Playa del Carmen, Mexico. As of Wednesday, the website boasted the festival's for-sale brand asset package and a digital auction form for those interested in putting in an offer.

"This brand is bigger than any one person and bigger than what I’m able to lead on my own. It’s a movement. And it deserves a team with the scale, experience and infrastructure to realize its potential," McFarland wrote in a statement on the site and also shared on social media.

It seemed like just yesterday, (February), that Billy was taking bullets on Today Show from doubters and haters, reassuring us that Fyre Festival 2.0 was happening. And it was going to be like nothing the world had ever seen before. It was going to blow fucking minds.

But two days ago, Billy has decided to sell the brand. And no, he’s not selling it off for pennies on the dollar like someone pawning off a broken Xbox. 

He’s auctioning off Fyre Festival 2.0, the sequel we all didn’t know we needed, but McFarland thought we did.

Before you get too excited about buying a piece of this cultural disaster, Billy is selling it all. The intellectual property, the trademarks, the social media accounts, the documentary rights. Basically, everything but the ability to scam people. 

All of it can be yours, if you’ve got the right amount of cash to burn (pun intended).

McFarland’s vision for the event was apparently “bigger than any one person”.

In his mind, this was supposed to be a movement, and if you learned anything from the failed 2017 Fyre Festival, it’s that McFarland is a man of conviction.

Honestly, I have to give it to Billy. The dude’s delusional confidence is almost admirable. If you don’t believe in yourself, who the fuck else is gonna? This is the same guy who served time in prison for defrauding millions of dollar, and then, bounced right back to try and pull off Fyre Festival 2. Right fresh from the pen. 

It's the kind of relentless ambition you only see in people who have already burned down a small forest, and then ask for a new box of matches.

Who exactly would be crazy enough to buy this brand?  

The auction for Fyre Festival 2.0 is wide open, and I can already imagine the pool of interested buyers being primarily a bunch of "tech bros". 

Maybe a group of 25-year-olds who think they can host a “blockchain-enabled, influencer-driven” festival in the metaverse. You know, those who find “ironic” investments cool. They’ll think Fyre Festival 2.0 is just the ultimate punchline to their portfolio.

All I know is that if McFarland is smart, he will find the salesman who shopped Brick Watches because that guy can sell fucking ice to an eskimo. If he convinced The Nose to dump all that money into that thing, just imagine who and what he can get for a mythological music festival?