"We Experienced 2 Major L's We Never Could Have Seen Coming" - Adam22 Says No Jumper Is Going Broke, Reportedly Losing $2 Million Per Month

John Rich4/03/2025 8:45 PM

TLDW: No Jumper is going broke. They expanded way too much when they blew up during Covid. They spent money expecting growth to continue. But after Covid their numbers dropped 80%. The company remained profitable for a while, but the last few months they "took two major L's that they never could have seen coming."

- L #1: No Jumper's Instagram got shut down and they can't get it back. They still have no idea why it got shut down. Adam22 claims they had essentially zero strikes.
- L #2: Former employee/streamer HarmoniousYuriy is shaking them down via lawsuit. He's suing NoJumper for workplace harassment, discrimination, and wrongful termination. Adam22 & his lawyers say his claims are completely fabricated, and are calling it extortion.

No Jumper is now laying off employees, they closed their brick and mortar store in Los Angeles, and are moving their studio to a smaller location

It's always amazing what simply being honest & humble, and talking like a regular human being can do for a person. I've never really been a fan of Adam22. His content isn't necessarily my cup of tea. Whether it's fair or not, he's always rubbed me the wrong way. Personally, I would never stoop as low as to make porn with the porn stars I feature on my podcast.

Or allow my lovely wife to "get her back blown out" (his words) by this stately gentleman.

Although to be fair. my wife has never requested to be fucked by Jason Luv. Who knows how I'd respond if she asked nicely. Also, and this has nothing to do with me liking him or not, but does anybody else when they see Adam22's face think of this?

They have similar faces, that's all.

Anyways, I've never especially cared for Adam22. But when I watched that 7 minute video of him detailing exactly how he messed up the expansion of No Jumper, admitting that he got ahead of his skis in assuming their growth stage would last forever, and talking candidly about the things No Jumper has dealt with that's put them in a shitty position. It instantly makes me respect him more. Not all the way more. But a little bit. I actually find that story pretty interesting.

For starters, it's so scary how our legal system is set up, where pretty much any person at any time can make your life a living fucking hell via frivolous lawsuits if they so choose. People can twist a story any which way they want. Or make up a story completely. But if they have the time and money, they can fuck your whole world up. Even if you win the case, by the end you'll completely be sucked dry by the legal system. Financially speaking of course. Not in the way Adam22's wife would suck….. never mind. And maybe this HarmoniousYuriy has more of a case against No Jumper than Adam22 would like us to believe. Obviously I wasn't there. But I tend to believe Adam. Regardless, it's immensely fucked up what people can do to you in the court of law, even if you've done nothing wrong.

It's also pretty fucked up how Instagram can just kill your account without so much as offering an explanation. It's crazy. It's great that Instagram provides people with a platform to make a career. But when people start to rely on Instagram for their livelihoods, only to have their accounts banned because a handful of strangers on the internet who took exception to one of your posts report your account enough times that Instagram decides to shut it down out of nowhere. Then goes dark on you without providing any explanation beyond "your account was suspended for bullying and harassment". That isn't right. I remember that exact thing happened to comedian Stavros Halkias when he was first getting popular. The #1 thing he had going for him (other than his cum podcast) was his "body positive" Instagram account where he posted naked pictures of himself.

He wasn't showing dick or anything. He was doing literally the exact same thing that millions of girls do on Instagram everyday. But because people hated his cum podcast, they reported his posts for bullying, and he had one of his main sources of followers & content just ripped away from him over night. And it's especially crazy that even a company/person with as big of an online presence as No Jumper/Adam22, still can't get a single Meta rep on the phone to at minimum explain why their account was killed. It's wild how Instagram advertises as this place where people can make a career, but are willing to shut it all down in the blink of an eye without so much as giving you a phone call to discuss it.

In the end, I suppose No Jumper going broke is a good lesson in business. Adam22 even mentions in the video how Vlad of VladTV (who I only know from this very specific parody interview clip about Blueface that cracks me up for some reason)

Vlad told him from the jump to keep his overhead as low as possible, don't hire every fucking creator you think has potential, and don't drop $5M on an office you can't afford. Because down the road when you hit a rough patch and your company starts hemorrhaging $2M a month… you're gonna wish you hadn't splurged on a whole ass warehouse so your employees can have entire studio apartments for offices.

Thankfully for No Jumper, Adam22 seems to have the ship steered in the right direction. So that's good. Because if he loses any more money, he might find himself in negotiations with Dave Portnoy. One more frivolous purchase, or bullshit lawsuit from a scorned ex-employee, and No Jumper could turn into No Jumper pres. by ~~Barstool Sports~~ OnlyStans.