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Drake Was The Biggest Winner Of The Super Bowl

Please, let’s put this to rest—stop comparing Kendrick Lamar to Drake. It was never a competition to begin with. The only reason “Not Like Us” gained the attention it did is simple: it was a diss track aimed at Drake. Historically, people love to rally around hate, especially when it’s directed at greatness. Look at Tom Brady, Patrick Mahomes, LeBron James, and Michael Jordan. The greatest in their respective fields are always met with scrutiny, resentment, and irrational criticism. It’s the same reason people loathed Nick Saban and his Alabama dynasty—when all you do is win, people search for reasons to hate you. Drake is no exception.

Spare me the nonsense about “Kendrick has more Grammys.” Those awards lost their credibility the moment they were handed to Macklemore over Kendrick himself and to Cardi B over legitimate rap legends. The Grammys are nothing more than industry politics at play. Instead, let’s talk about what truly matters: cultural dominance and impact. On the biggest stage of his career, Kendrick Lamar had a golden opportunity to solidify himself as a generational icon, and he fumbled. His Super Bowl halftime show—a moment that should have been career-defining—was forgettable at best. And what was the highlight of his entire performance? The moment he mentioned Drake’s name. That’s it. That was the peak of his set.

Drake summed it up best: “It’s clearly because of The Boy; the honorable thing is to give me the loot.” Kendrick’s biggest hit in recent memory revolves around taking shots at Drake, the greatest to ever do it. That’s no coincidence. If anything, it proves that even at his best, Kendrick still needs Drake’s name to generate buzz. And let’s talk about the setlist—absolutely atrocious. I actually enjoy Kendrick’s music, but the song selection was underwhelming. If he hadn’t been so hyper-focused on his beef with Drake, maybe he would have curated a performance that reflected the full scope of his talent instead of fixating on one diss track.

Sidebar—Serena is a goofy. She played herself. Watching her Crip walk after Drake already smashed and called her husband a groupie was pure comedy. You’re not dancing on his grave, Serena; you’re proving you’re still not over him. It’s ironic—your father dedicated his life to keeping you away from the streets, and here you are, Crip walking on national television in front of millions. The optics are wild.

At the end of the day, no one won bigger at last night’s Super Bowl than Drake. Even when people think they’ve found cracks in his armor, he still reigns supreme. Whether you love him or hate him, his presence is undeniable. The biggest moment of the night—the moment that set social media on fire—wasn’t about Kendrick’s performance or his music. It was about his reference to Drake. That alone speaks volumes. The culture moves when Drake moves. And until someone else proves they can shift the industry the way he has, he remains untouchable.

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