Obviously Kim Kardashian's SKIMS is Now The Official Underwear Partner Of The NBA

Dimitrios Kambouris. Getty Images.

When Kim Kardashian launched her Men's SKIMS underwear line last week, there were countless lay-up jokes made that the NBA had to get involved. "No one knows a basketball player's underwear like the Kardashian family." "Time to get in every NBA player's pants." Kris Humphries, Lamar Odom, Tristan Thompson, Devin Booker, James Harden, Kyle Kuzma, Jordan Clarkson, Blake Griffin, Rick Fox, and Rashad McCants have all infiltrated the Kardashian-Jenner family in some way. And that's all we publicly know. So yeah when the the men's line launched, it seemed like an obvious and also hilarious fit. Something like SNL would make fun of in a skit. 

Well, today that came true, because of course it did. Just a reminder, we're all living in a simulation. 

Honestly at this point I have no chance rather than to tip my cap. This woman gets a fucking bag from everywhere. You want to knock her for garnering all this fame and attention beginning with a sex tape? Sure, fair game, but this SKIMS line is fucking massive. And that was true for when they were strictly dealing with women. Now they're doing partnerships with the NBA after getting athletes like Nick Bosa and Neymar on board last week?? That's bonkers. We're also a few days removed from the nipple bra that you're probably going to see everywhere. 

Just wait for the men's bulge underwear she's probably got waiting in the wings like Apple does with hologram facetime or unlimited battery life. It's coming. 

Today the NBA joined forces with the SKIMS empire. Once terrified by the Kardashian curse, they're now all playing her game. I give up.