The NFL Continues To Pander To Women Using Taylor Swift During Last Night's Chiefs/Jets Game
Once we heard that Taylor would be in the building for the Jets/Chiefs, we knew she'd be getting a lot of airtime from her suite during the game. We didn't know that she'd bring every single one of her besties, and turn the entire night into a branded event for Taylor Swift. Seriously, we barely watched a game of football. I was bored when the game was actually being played. I was interested, when they were doing things like:
- Opening up the night with a sizzle reel about Taylor and Travis, presented by Carson Daly (that's MAJORLY backfiring, people hated this)
- Showing Taylor Swift
- Making Taylor Swift song references
Advertisement
- Playing Taylor Swift commercials
- Using Taylor Swift's "heart hands" as the toggle for YouTube TV
This barely scratches the surface on the amount of coverage/crossover. We of course also had Donna Kelce sitting next to Jake from State Farm at HER first game of the day, a partnership that the Kelces have, only to then later end up with Taylor again:
I think it's safe to say that money is being exchanged at this point. Checks are being cashed, partnerships have been made - there's no denying it. Taylor doesn't let ANYONE use her so blatantly without having a little skin in the game. As they were advertising her Eras Tour movie that comes out next week, etc etc, I just cannot imagine a world where there isn't a heavy amount of calculation going on.
Does this mean that Travis and Taylor are PURELY a PR relationship? I wouldn't say that necessarily. It does seem like they enjoy each other, at the very least as "good friends." It DOES seem like Taylor woke up one morning and decided, I like football now:
Advertisement
It's hard to argue with these kinds of stats!!!!
So, ladies, is it working? Do we like football now? Personally, that was hard for me to get through. I make a lot of jokes about sports but I don't necessarily hate them at all - I'm just RARELY in the mood to waste 3 hours watching anything other than, like, the Super Bowl. Planning my Sunday night around this was a little annoying and prevented me from having my last few relaxing hours of weekend before going back into a work week. The game ended up being close, I worried about them losing and everyone hating Taylor for it - stressful! Thankfully the Chiefs won, everyone hates Patrick Mahomes for not covering the spread, and Taylor is still sitting pretty. I wonder if this media circus will cease after the Eras Tour movie comes out, or if we're going to push this all the way to February. Keep in mind, she goes back on tour in a few weeks and she's performing in Tokyo during the Super Bowl so - even if her boo thang makes it, there's NO WAY she'll be there! Put your fangs away, NFL!