Holy Shit: Twitch's Biggest Streamer xQC Signs 2 Year/$100 Million Contract With Its Biggest Rival
Unbelievable. It's no surprise that kids these days tell their parents they want to be Twitch streamers instead of pizza reviewer or an astronaut because the numbers these companies are putting up are insane. There's a good chance a majority of the people reading this blog have no idea who xQC even is and yet he just signed a contract for more annual value than LeBron's 2 year, $97 mil extension last year. Amazon and Twitch is in a lot of hot water with its biggest streamers over how they run their site and rivals like Kick and Rumble have come on to the scene and been offering ludicrous amounts of money to switch over to their platform. Streamer wars are now a real thing and the money they're paying is no joke.
xQC usually averages anywhere between 50 to 100 thousand viewers every live stream he does, so it's easy to see how companies perceive massive value from these guys. Everything they do is massively viral and if you're someone who can respect numbies, streamers ones are the biggest kind:
I'm not going to sit here and write 1,000 words on why you should be paying attention, but the "get a real job" crowd has to be sick on days like today. Imagine if General Smitty didn't get squeezed out of Gametime and got to lace 'em up with the biggest contracts seen in online entertainment?
We're yet to see on how this will all play out, but judging by the chat and that he crashed the website on his first stream, probably pretty good:
xQC joins a line of other streamers who have already made the jump and names everyone reading this blog has definitely heard of like Trainwrecks, Adin Ross, and BruceDropEmOff are on the platform after signing deals for tens of millions of dollars as well. Microsoft tried this exact same strategy with Mixer, paying Twitch streamers $25-50 mil just to shut down operations a year later after a few years of bleeding cash. That was a different time, and today with the money is even bigger with a lot more players in the field. Imagine if the Saudi investment fund said fuck it and decided to own streaming as well? We're still in the first quarter with what is about to come in the space.
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Congrats to xQC.