People's Champ - Dutch Soccer Player Puts A Clause In His New Contract That Every Fan Gets A Free Beer At The Next Home Game

[Source] - . This year I want to thank the supporters of PEC Zwolle for their unconditional support that I have always felt. In good times, but also in bad times. With a special coin, which every season ticket holder, sponsor and volunteer receives, I want to give a round to the entire stadium on Friday. Until Friday!"

Oh fuck yeah, this is how you do a contract extension. Now Bram van Polen (the single most Dutch name of all time) is a legend for PEC Zwolle. He's been there since 2007. He's played in 391 matches. He's won a KNVB Cup with them. And now - a year after getting relegated - he's back and doing the right thing.

People love free beer. I assume that's the same over in Europe. People just love getting a free beer. And you're telling me you get this coin too? A little gift for those to hold onto before cashing in. But this is more than that. This is how people should start negotiating contracts. Fuck outta here with like being able to bring your family on the team plane or something like that. Hook up fans with a free beer, especially after a bad year. 

I - like any single person who live(s/d) in Cincinnati - spent time working for TQL right out of college. They used to trick everyone that Friday's weren't that bad because you got some free beer. It's a good way to trick idiots (see: those right out of college). You forget you're still stuck in an office at 430 on a Friday. You forget that you could be at a bar with your friends doing the same thing. I tell that story to say this is just smart from the club here too. Gotta remind the fans that they get some free beer and to cheer the lads on instead of remembering they got relegated. 

And a free Friday beer for PEC Zwolle fans. Now you gotta win.