Thanks A Lot SBF: There Are Exactly ZERO Crypto Commercials Running During The Big Game This Year
It's Super Bowl Big Game week… which means it's time for "YOU'LL NEVER BELIEVE HOW MUCH A 30-SECOND BIG GAME AD COSTS!" clickbait.
Me: clicks on it literally every time
Robbie already covered how absurd it is that brands all release their commercials before the week before the game…
But there was one industry that was notably absent: shitcoins.
You might recall that last year crypto companies were blowing money fast on Big Game ads. Like this banger from Coinbase…
Welp, this year there are exactly ZERO crypto ad spots running during the Super Bowl. It probably has something to do with most of last year's endorsers being sued for pumping the investments, SBF being on house arrest, oh, and crypto winter.
There were at least a few companies that pulled the plug last minute, thanks to the FTX fallout…
NY Post - Cryptocurrency firms have been shut out from this year’s round of Super Bowl commercials following a brutal stretch that included onetime industry leader FTX’s collapse into bankruptcy.
Crypto dominated the conversation at last year’s Super Bowl, with four firms — FTX, Coinbase, Crypto.com and eToro — plunking down millions of dollars for 30 seconds of ad time and spending millions more on star-studded commercials featuring the likes of comedian Larry David and NBA superstar LeBron James.
But this Sunday’s broadcast of Super Bowl LVII won’t feature a single crypto ad as embattled firms contend with a wave of layoffs, bankruptcies and unprecedented legal scrutiny. The arrest of disgraced FTX founder Sam Bankman-Fried, who is accused of bilking customers out of billions, was a key factor.
“There’s zero representation in that category on the day at all,” Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press.
Prior to FTX’s bankruptcy, two crypto companies already had Super Bowl commercials “booked and done,” while two others were “on the one-yard line,” according to Evans. Those deals evaporated as the extent of FTX’s troubles became public knowledge.
I mean it might be good for the industry to pump the brakes. Take some time to regroup and perhaps not convince the masses that what is, in most cases, an unregulated, highly speculative investment is totally safe and reliable. You know, work out the kinks. Then get back at it. March Madness perhaps?
PS - I know that Tom Brady and Larry David, and even Matt Damon have been catching a lot of shit for their SB crypto ads. But let's not let LeBron off the hook. I'll just leave this dick sucking masterclass right here…
PPS - ChatGPT is definitely going to have an ad, right?
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