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“It’s Nothing To Talk About. He’s On His Side I’m On My Side.” - Jaylen Brown Is Still Doing His Best To Keep His One Sided Beef With Jayson Tatum Alive Ahead Of Their First Meeting

Maddie Meyer. Getty Images.

At long last, World War III is finally upon us. The date many had circled on the new NBA schedule is on the horizon.

Tatum vs Brown, for the first time (in games that count) in Philly on November 10th.

For many, they are ready for the hate. Ready for the drama. Ready for the agenda pushing. 

For me? I'll reiterate what I've said since the beginning. I hate everything about what has transpired between my two GOATs. Two players who brought me endless amounts of joy for nearly a decade. Two of the greatest Celtics of my lifetime and the most successful duo of their era in the entire NBA. Call me crazy for preferring the world where there wasn't this drama and back and forth and the two were actually on the same side. Sue me! 

This isn't to say I don't understand or accept how or why we got to where we are today. I get it. I'm just saying it's my own personal hell. 

In the aftermath of the trade, you knew that as more time went on and we got closer to the season and Tatum/Brown finally playing against each other that it would become a bigger deal. There's no doubt there will be a media push over the next 24 hours to fuel the fire and all that bullshit, because that's how these things go. 

The thing is, at this point of the whole ordeal, it is starting to feel more and more one sided. It's hard to deny that the one who keeps taking shots and continues to try and make this a beef is Jaylen, which is unfortunate. One would think after Tatum's presser where he took the high road and welcomed a conversation that would have been the end of it. Nope. Far from it. So with their matchup slated for tomorrow night, it shouldn't be that surprising I guess that Jaylen is still doing his best to keep this one sided beef alive

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Now let's compare that response to the other side

This is part of the whole thing that's bothered me. If more and more reports come out that back up what Tatum said in his presser, that he reached out to Jaylen and all that stuff, then it makes Jaylen look worse and worse in how he's continuing to create this supposed beef. Let's not forget, this all started with him saying Tatum didn't reach out. But if he did and it's Jaylen that refused to talk to him and instead decided to take all of these shots? That's pretty lame.

He's not dumb. He knows that people love to hate on Tatum and the Celtics. That he'll be the blame for everything and painted as the bad guy. But if that's not at all what happened? Then that's a tough look for Jaylen and it's why this whole thing is so stupid. It also makes sense that when Tatum himself says this isn't a Shaq and Kobe beef, T-Mac immediately jumps on his podcast to say it reminds him of the Shaq/Kobe beef. Clearly, that stuff is only coming from one side. 

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I get it, people love drama. But does no one else find it kind of weird to be this obsessed about a very clear one sided beef? I would understand if both sides were actively participating in the back and forth. But when one side takes the high road and it's been reported several times that he tried to reach out and talk through it and the other side continues to take shots and create drama in the media, that doesn't get old quick for anyone else?

In reality, Tuesday is big because it's the first place Sixers against the second place Celtics. Both teams are off to great starts. At the same time, I imagine Brad Stevens knew this reality was a possibility when they executed the trade and sent Jaylen to a division rival. It was a circus in the preseason, so to think it wouldn't be enhanced once the real games started is being a bit naive. It'll be this way for the rest of their careers most likely, and again that makes me sad.